aqfer

aqfer is a marketing technology services layer for Agencies, Marketing Service Providers, and Systems Integrators that sits on top of big data architectures (such as AWS) and enables data-centric marketing clients to build state of the art digital marketing applications at a fraction of the cost (and time) as compared to third party CDP’s, DMP’s or building in house. aqfer will help you enable your team to make intelligent, data-driven decisions with readily available, robust, real time data. When a question arises, the data to provide the answer is a quick query away.’

aqfer is a suite of SaaS tools purpose-built to address the intersection of AdTech and Martech, dramatically improving performance and lowering the total cost of ownership for enterprise big data marketing solutions. Pioneers in serverless computing, aqfer is a neutral solution that delivers an open platform environment rather than a proprietary suite of tools.

With predictable costs and faster, increased access to your own data, aqfer reduces cloud costs by 50%. Granular-level data ingestion enables brands to unlock pivotal insights for campaigns. Furthermore, data privacy compliance is at the core of aqfer’s DNA.

The aqfer services layer sits on top of big data architectures and enables a data-centric marketing approach to leveraging state-of-the-art applications at a fraction of the cost. The aqfer suite has four modules that can be deployed independently to address a critical gap in your existing ecosystem, or can be combined to provide the underlying scaffolding needed to facilitate the end-to-end big data advertising, marketing, and measurement use case.

1. aqfer MARKETING DATA PLATFORM (aMDP)

The aqfer MDP is a data/technology agnostic SaaS solution for big marketing data. By efficiently and cost-effectively ingesting and harmonizing raw 1st, 2nd and 3rd party data as it arrives, the aqfer MDP makes data quickly available for attribution, segmentation, visualization, insights and activation utilizing any tool.

2. aqfer UNIVERSAL TAG (aUT)

aUT is a first-party, global CDN delivered, ultra-low-latency, regulatory compliant tag management solution that costs half what BYO does, inclusive of operations and management, with minimal impact on publisher page weight. Imagine tagging as a utility: robust, efficient, and predictably priced.

3. aqfer GRAPH MANAGER (aGM)

Offered as an add-on to the MDP, which already uses homogeneous data to sync data across similar data graphs (i.e. ids, cookies, CRM data, etc.), aGM stores and supports probabilistic edges and inferred entities via code or ingestion of third-party identity allowing customers to connect it with deterministic data in the data lake.

4. aqfer IO (aIO) – Real-time Sub 10ms API

aIO is a high performance, low latency real-time service for accessing high cardinality server-persisted data such as entity (user, household, device) and entity-relationship (identity-graph) data.