MRI-Simmons

MRI-Simmons provides the leading multi-media study of Americans that leverages address-based probabilistic sampling, providing the most accurate truth set on consumer attitudes and behaviors. Its Survey of the American Consumer® is used in the majority of media and marketing plans, covering consumption of over 6,500 products and services in nearly 600 categories. MRI also brings ad targets to life through psychographics and insights on attitudes, leisure activities, and media behaviors.